hitler finds out about iSnack 2.0

For those who don't reside in Australia... Kraft made the spectacularly daft move of naming a new version of Vegemite "iSnack 2.0". They claimed this was the result of a reader competition.

Anyway, pretty much everyone thought the name was totally stupid. Naturally, the internet responded in meme:

See also: Names that are better than iSnack 2.0, which led the charge with Just-About-Anything-Would-Be-Better-Mite.

Unsurpisingly Kraft have since decided to ditch the name. But then it gets better... it looks like Kraft registered the name two weeks before the competition closed. So now the bets are on: was the whole thing a planned stunt?

Ahhh the comedy.

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